Hi, I’m Carly! ✨
I’m a marketing and design enthusiast with a love for color and community, currently working on research and strategy at LEGO BrickLink. I recently graduated from UC Irvine with a B.A. in Business Administration, specializing in Marketing, Digital Information Systems, and Informatics!
I’m passionate about bringing users’ stories to the table through data and storytelling, innovating to solve pain points, and expanding opportunities.
In my free time, I also enjoy:
+ Visiting museums (25+ last year!)
+ Trying new things (so far in 2024: dance and krav maga!)
+ Discovering a newfound love of outdoor concerts (most recently: Joe Hisaishi!)
Qualifications
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Marketing
Marketing Research, Go-To-Market Strategy, Digital Marketing, Brand Management, Paid Media Advertising, Social Media Marketing, SEO, Data Analytics, Market Analysis, Email Marketing, CRM, Project Management, Public Speaking, Communication
Tools: HootSuite, Mailchimp, SurveyMonkey, Qualtrics, Google Analytics, NielsenIQ, Numerator, Beehive, Jira, Confluence, Trello, Miro, G Suite, Microsoft Office (Word, PowerPoint, Excel, Power BI, Forms), SEMrush
Design
Graphic Design, Branding & Identity, User Research, User Interface Design, User Experience Design, Usability Testing, Design Thinking
Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign, XD, After Effects, Premiere Pro), Figma, Miro, InVision, SurveyMonkey, Qualtrics, Google Analytics
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Semifinalist, AI Innovation Challenge, 2024
Mercer Advisors Scholar, 2023
Outstanding Leadership Award, UCI School of Humanities, 2022 & 2021
Cambridge Wildcard Winner, 2022
Cambridge 1976 Scholar, 2022
Study Abroad Inclusive Excellence Scholar, UCEAP, 2022
3rd Place, Battle of the Brands, 2022
Semifinalist, Stella Zhang New Venture Competition, 2022
1st Place, Young Poet Networks Collaborative Challenge, 2021
Outstanding Graphic Design Award, UCI COVP, 2021
UCI Regents’ & Deans’ Scholar, 2020-2024
Adobe + Amazon Design Creative Jam Finalist, 2020
U.S. Presidential Scholar in the Arts Semifinalist, 2020
Art of Anthropologie YoungArts Award, 2020
National YoungArts Foundation Finalist in Design, 2020
Regional Gold Key (x1), Silver Keys (x5), and Honorable Mentions (x4), Scholastic Art & Writing Awards, 2020 & 2019
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Scholastic Art & Writing Awards Regional Exhibition, Pacific Grove Art Center. Pacific Grove, CA. 2020
National YoungArts Week Exhibition, YoungArts Gallery. Miami, FL. 2020
UCLA Design Media Arts Summer Institute Exhibition, Broad Art Center. Los Angeles, CA. 2019
Maryland Institute College of Art Pre-College Exhibition, Brown Center. Baltimore, MD. 2019
Scholastic Art & Writing Awards Regional Exhibition, Pacific Grove Art Center. Pacific Grove, CA. 2019
De Anza & Foothill Faculty Art Show, Euphrat Museum of Art. Cupertino, CA. 2018
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Sonder. AHUA Exhibition Zine, 2022
The Theme is Love. AHUA Exhibition Zine, 2021
Dishsoap Quarterly, Issue 2, 2021
Young Poets Network, Collaborative Challenge, 2021
Querencia. AHUA Exhibition Zine, 2020
Inklette Magazine, Issue 11, 2020
Lumiere Review, Issue 2, 2020
Bitter Fruit Review, Summer 2020 Issue, 2020
EX/POST Magazine, Issue 1, 2020
Flare Journal, Issue 1, 2020
Fitzwilliam Museum (Cambridge, UK)
SFMOMA (San Francisco, CA)
Musée du Louvre (Paris, FR)
Design at UCI
AHUA at UCI
MUSA at UCI