Graphic Design

Clients: Design at UCI, Art History Undergraduate Association (AHUA), and Merage Undergraduate Student Association (MUSA)

Tools: Adobe Illustrator, Photoshop, InDesign, Procreate

AHUA at UCI


Public Relations Director & Graphic Designer


November 2020 - June 2022


Additional Roles: Exhibition Lead


As the Public Relations Director for AHUA at UCI, I owned branding, content creation, copywriting, design, and distribution for weekly events and annual art exhibitions.

Results:
Instagram followers: +84%
Discord membership: +100 — NEW PLATFORM
Mailchimp email audience: +350
Event attendance: +400%
Exhibition attendees: +300

Awarded the 2021 Outstanding Graphic Design Award by the UCI Office of Campus Organizations & Volunteer Programs (COVP)

Design at UCI


Marketing Director


April 2021 - June 2022


Additional Roles: Vice President, Designathon Organizer, UI/UX Designer, Advisor


As the Marketing Director for Design at UCI, I developed the org’s marketing plans, initiated new campaigns, conducted outreach, and managed its online, web, and social media channels to promote attendance and engagement at 40+ events throughout the year.

Results:
Instagram followers: +127%
Discord membership: +150%
Website link clicks: +5,000
Mailchimp email audience: +150%
Mailchimp engagement rate: 59%
Event attendees: +300

MUSA at UCI


MUSA Associate


May 2022 - March 2023


Additional Roles: Conference Organizer, Mentor


As a MUSA Associate for the Paul Merage School of Business, I marketed and managed operations for the 2022 UCI Business Conference. I coordinated outreach efforts to bring in 15 industry professionals and 4 workshop collaborators, while also moderating a panel and hosting a product design workshop for 125+ audience members


Results:
Conference RSVPs: 400 (+80% YoY)
Conference Participants: 250 (+62% YoY)
Mentees: 4 direct mentees, 24 total

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