Graphic Design
Clients: Design at UCI, Art History Undergraduate Association (AHUA), and Merage Undergraduate Student Association (MUSA)
Tools: Adobe Illustrator, Photoshop, InDesign, Procreate
AHUA at UCI
Public Relations Director & Graphic Designer
November 2020 - June 2022
Additional Roles: Exhibition Lead
As the Public Relations Director for AHUA at UCI, I owned branding, content creation, copywriting, design, and distribution for weekly events and annual art exhibitions.
Results:
Instagram followers: +84%
Discord membership: +100 — NEW PLATFORM
Mailchimp email audience: +350
Event attendance: +400%
Exhibition attendees: +300
Awarded the 2021 Outstanding Graphic Design Award by the UCI Office of Campus Organizations & Volunteer Programs (COVP)
Querencia (2020)
The Theme is Love (2021)
Sonder (2022)
Design at UCI
Marketing Director
April 2021 - June 2022
Additional Roles: Vice President, Designathon Organizer, UI/UX Designer, Advisor
As the Marketing Director for Design at UCI, I developed the org’s marketing plans, initiated new campaigns, conducted outreach, and managed its online, web, and social media channels to promote attendance and engagement at 40+ events throughout the year.
Results:
Instagram followers: +127%
Discord membership: +150%
Website link clicks: +5,000
Mailchimp email audience: +150%
Mailchimp engagement rate: 59%
Event attendees: +300
MUSA at UCI
MUSA Associate
May 2022 - March 2023
Additional Roles: Conference Organizer, Mentor
As a MUSA Associate for the Paul Merage School of Business, I marketed and managed operations for the 2022 UCI Business Conference. I coordinated outreach efforts to bring in 15 industry professionals and 4 workshop collaborators, while also moderating a panel and hosting a product design workshop for 125+ audience members
Results:
Conference RSVPs: 400 (+80% YoY)
Conference Participants: 250 (+62% YoY)
Mentees: 4 direct mentees, 24 total
